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In an unprecedented event, Peru will host the largest multi-sport event in the continent, the Lima 2019 Pan American and Parapan American Games. With only 135 days left before the opening ceremony, a recognized national brand was presented this morning as Lima 2019 Games Official Sponsor.
This morning a commercial agreement was signed. Gloria, leader in dairy products at a national level and with presence abroad, will be the “Lima 2019 Pan American and Parapan American Games Official Sponsor”, in the Gold category.
This agreement was signed by the Lima 2019 President Carlos Neuhaus Tudela and Gloria’s Executive Director Claudio Rodríguez, in the presence of Gloria’s Commercial Director Jorge Namisato and the Lima 2019 Communication, Commercial and Marketing Manager Juan Antonio Silva.
“We make this effort for the athletes because we’re all one team. Gloria is the first national company that contributes to the organization of this multi-sport event in the Americas. We’re working so hard and we just delivered sports venues such as the baseball field,” said Carlos Neuhaus during the ceremony.
“Tomorrow (Wednesday) we’ll deliver the stadium of the National University of San Marcos to the U17 football team. Also, on Saturday, we’ll make carry out a test event in the Pan American and Parapan American Village,” he added.
Juan Antonio Silva, Lima 2019 Communications, Commercial and Marketing manager, said that, thanks to this agreement, Gloria will be the “Pan American Games Official Milk” and will have exclusivity in the category of dairy products, milks, drinks with 54% of milk and milk-based granulated food during the Pan American and Parapan American Games.
Moreover, the Lima 2019 brand will be added to the labels of the Evaporated Gloria Milk blue and red cans (170 g and 400 g sizes), from March to August. This will make possible to reach more than 7.5 million of Peruvian families.
As part of this agreement, dairy products will be sold with labels representing the Lima 2019 Games. Additionally, athletes coming from all the Americas and participating in the Lima 2019 Games will receive Gloria dairy products as part of their nutrition during the Pan American and Parapan American Games.
Gloria will also have the rights to produce, make and broadcast the testimonial videos of the Peruvian athletes participating in the Lima 2019 Pan American and Parapan American Games.
Among the attendees were top fronton athletes such as Kevin Martínez, 2017-2018 Pan American champion; Mía Rodriguez, 2018 Pan American champion; and Nathali Paredes, 2018 Pan American champion and Odesur bronze medalist in Basque pelota.
In this opportunity, Gloria presented a new product: PRO is a protein milkshake for people who practice sports and seek to recover and develop muscles through milk proteins.
About Lima 2019
The Opening Ceremony of the Lima 2019 Pan American Games will be held at the National Stadium in July 26, 2019. This continental event will gather 6680 athletes from 41 countries and delegations from the Americas.
There will be 17 days of competitions and ceremonies, between July 26 and August 11, 2019, which will take place in 14 districts of Lima and Callao at various venues such as VIDENA, Villa María Sports Center, Callao Regional Village, Villa El Salvador Sports Center, Punta Rocas, among others.
The Lima 2019 Pan American Games will include 39 sports and 62 disciplines, where athletes will compete for gold, silver and bronze medals. A total of 23 disciplines will be qualifiers for the Tokyo 2020 Paralympic Games.
The Parapan American Games will gather 1890 Para athletes from 33 countries, participating in 17 sports and 18 disciplines. Competitions will take place between August 23 and September 1, 2019. Fourteen Para sports will grant quotas for Tokyo 2020 Paralympic Games.
About Panam Sports
Panam Sports (formerly known as Pan American Sports Organization - PASO) is the governing body of the Pan American Games and its structure and actions are defined by the Olympic Charter. The Pan American Games Movement is made up of the National Olympic Committees recognized by Panam Sports, and each of the Pan American Games Organizing Committees.
Panam Sports is the leader of sports and the Olympic Movement in the Americas. Panam Sports encourages the sports development and supports the work of the 41 National Olympic Committees members in order to inspire more world-class performances and the next generation of athletes across our region.
Panam Sports works closely with athletes, National Olympic Committees (NOC), Organizing Committees of all regional Games, Pan American Sports Confederations, International Federations (IFs) and the International Olympic Committee to ensure the success of their main event: the Pan American Games.
IPC and APC
The International Paralympic Committee (IPC) is the international governing body of the Paralympic movement. Its objective is to organize the Summer and Winter Paralympic Games and to act as the International Federation of nine sports, in order to supervise and coordinate the World Championships and other competitions.
The Americas Paralympic Committee (APC) was established in August 1997 with the aim of creating a Para sport governing body for the Americas. Since 2007, the Parapan American Games are held in the same city as the Pan American Games.
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