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The Special Project for the Planing and Development of Lima 2019 Pan American and Parapan American Games is creating new strategic alliances with different media. Today, Movistar TV signed the agreement to be the official cable TV media for the Lima 2019 Games.
In this way, besides the alliance with Latina, Media Networks Latin America S.A.C. (Telefónica Media Networks) joins as a partner, and it will be the media that will have the exclusive Cable TV broadcasting rights. In this context, Movistar TV will broadcast all disciplines, produce exclusive contents and advertise promotions of the most important sporting event in the Americas.
In addition, the exclusive signal of Lima 2019 will be available on on Movistar TV grid, on channels 19 (SD) and 719 (HD), that will emphasize the participation of Peruvian athletes in the Lima 2019 Games. This will allow Movistar TV customers to enjoy live and delayed transmissions 24 hours a day; as well as replays and summaries of the international competitions’ highlights.
The agreement was signed by the Lima 2019 Executive Director Carlos Neuhaus Tudela, Media Networks CEO Alfredo Arosemena and the Lima 2019 Communications, Commercial and Marketing Manager Juan Antonio Silva.
This agreement was announced at the remodeled athletics track at the National Sports Village (VIDENA), which will host the different athletics competitions. Swimming, track cycling, handball, judo, badminton, table tennis, artistic roller skating, bowling and squash competitions will also be held at VIDENA.
Neuhaus highlighted the progress in the organization of the Lima 2019 Games, with the various agreements that are underway and the works in different venues. “We started works at VIDENA in March, 2018, and now we are standing on a completed athletics track that athletes will use in April for the first time. Little by little we are delivering works. This track is the same one that will be used in the
Tokyo 2020 Olympic Games. A high-performance top-level track where records may be broken. This is a homologated track and there will be a residence of 48 rooms, which will remain as a legacy for Peruvian athletics,” he said.
On the other hand, Media Networks CEO said he was excited by the progress made by the organization of Lima 2019. “What is being done for Lima 2019 is very exciting. This is a major event and legacy is the most important aspect that will remain. With this agreement we confirm our commitment to sport,” stressed Arosemena.
Meanwhile, Juan Antonio Silva said that this agreement will allow Peruvians to understand and see the effort made by the athletes representing the country. “We have gained a strategic partner. The Games are a unique opportunity to transform people based on sports’ values. This agreement will allow everyone to know the life story of the athletes. And the effort they make to represent the country,” he said.
MORE CONTENTS ON MOVISTAR DEPORTES
Thanks to this agreement, Movistar Deportes channel will produce two shows for information and analysis in the months before the Games and in Games-time:
“Campeones Lima 2019” and “Central Lima 2019”. The first program will premier at the beginning of April, will appear on a weekly basis, and will show the stories, dreams and preparation of two athletes from different disciplines who will represent Peru in the Lima 2019 Pan American and Parapan American Games.
Central Lima 2019 will show daily updates of the Games in all its disciplines and phases. Also, Movistar Deportes will exclusively broadcast the performance of Peruvian athletes, since regular programs such as “Entre Memes” and “Modo Sele” will include segments dedicated to this major sports event.
ABOUT LIMA 2019
The Opening Ceremony of the Lima 2019 Pan American Games will be held at the National Stadium on July 26, 2019. This continental event will gather 6680 athletes from 41 countries and delegations from the Americas.
There will be 17 days of competitions and ceremonies, between July 26 and August 11, which will take place in 14 districts of Lima and Callao at various venues like VIDENA, Villa María Sports Center, Callao Regional Village, Villa El Salvador Sports Center, Punta Rocas, among others.
The Lima 2019 Pan American Games will include 39 sports and 62 disciplines, where athletes will compete for gold, silver and bronze medals. A total of 23 disciplines are qualifiers for the Tokyo 2020 the Olympic Games.
The Parapan American Games will gather 1890 Para athletes from 33 countries, participating in 17 sports and 18 disciplines. Competitions will take place between August 23 and September 1, 2019. Fourteen sports quotas for Tokyo 2020 Paralympic Games will be granted.
ABOUT MOVISTAR DEPORTES:
Movistar Deportes is a TV channel that integrates sports and entertainment produced by Media Networks exclusively for Movistar TV in Peru (channel 003 and 703 HD). This is the first channel entirely dedicated to the promotion of Peruvian sports.
ABAOUT PANAM SPORTS
Panam Sports (formerly known as Pan American Sports Organization - PASO) is the governing body of the Pan American Games and its structure and actions are defined by the Olympic Charter. Panam Sports is the leader of sports and the Olympic Movement in the Americas and encourages the sports development and supports the work of the 41 National Olympic Committees members of the organization in order to inspire more world-class performances and the next generation of athletes across our region.
IPC and APC
The International Paralympic Committee (IPC) is the international governing body of the Paralympic movement. The committee’s objective is to organize the Summer and Winter Paralympic Games and to act as the International Federation of nine sports, in order to supervise and coordinate the World Championships and other competitions.
The Americas Paralympic Committee (APC) was established in August 1997 with the aim of creating a Para sport governing body for the Americas. Since 2007, the Parapan American Games are held in the same city of the Pan American Games.
